There's an IF in IFSCORES

A from-scratch, fast, bilingual marketing site that makes a conditional match-alert app instantly understandable.

The situation

IFSCORES is a pre-launch iOS and Android app built on a premise most football fans have never seen articulated: instead of refreshing scores and missing the moment anyway, a user writes a conditional rule — "Corners >= 4, first half" — and the app watches every live match and pushes the alert to the lock screen in seconds. There is, literally, an IF in IFSCORES. The product reach is enormous — over 500 simultaneous live matches across 463 competitions in 200 countries — which is exactly what makes the marketing problem hard. A visitor arriving cold has no mental model for "conditional alerts"; they think live scores, and live scores is a category drowning in apps. The marketing site had to make that "IF" mechanic land in a single scroll, prove the scale was real rather than hyped, and convert a stranger into a sign-up — all before a single match had been watched and with no user reviews, no download counts, and no social proof to lean on.

Why they came to us

A launch like this is usually pulled apart into three contracts that never quite meet: a designer to make it look good, a developer to build it, and an SEO vendor brought in afterwards to "optimize" what was already shipped. For IFSCORES that seam is fatal. The whole site exists to teach one non-obvious idea and convert on it, in two languages at native quality, against some of the most competitive search terms on the web — and you cannot bolt ranking, bilingual parity or a teachable narrative onto a finished page. They came to Logic Grid Studio for the integrated engineering-and-growth model the studio runs as one practice: the people designing the "IF" story, writing the Next.js code, structuring EN/TR with hreflang and laying the SEO and ASO foundation are the same team, making the same decisions, from the first wireframe. They needed the launch site owned end to end by one partner — not stitched together from three.

Constraints

Every constraint pulled against the others. A genuinely novel conditional-alert concept had to be taught in seconds to visitors who only know "live scores." Full EN/TR bilingual parity was non-negotiable — native-grade in both, not a machine-translated afterthought — and had to be wired correctly with hreflang so neither locale cannibalized the other in search. The brand is extremely dark (#05080D), which is striking but unforgiving on contrast, legibility and the perceived speed of a heavy, image-rich page. The keywords that matter — "live football scores" and its neighbours — are brutally competitive, so the SEO and ASO foundation had to be engineered in from day one, not retrofitted. A strict performance budget sat over all of it, because a site claiming to alert you in seconds cannot itself feel slow. And with no product in market yet, every visit had to convert against a single, fragile ask: a waitlist sign-up tied to a capped lifetime offer.

What we owned

Logic Grid Studio designed and built the ifscores.com marketing landing page end to end — strategy, design, code and growth as one owned scope. We set the information architecture around the "set a rule, get the alert" USP, sequencing the page so the mechanic is understood before it is sold. We built the dark brand system on #05080D and resolved its contrast and legibility tensions, then implemented the whole site from scratch on Next.js. We owned the full EN/TR localization with correct hreflang so both locales rank independently, and built dynamic Open Graph imagery so every share renders a branded, on-message card rather than a stripped link. We laid the SEO foundation aimed at the high-competition score keywords and the ASO groundwork for the app's eventual store listings, all held under a deliberate performance budget. That technical SEO layer was ours in full — crawlability, indexing and metadata, not just keyword aim — and so was the site's GEO/AEO readiness: structured data, machine-readable answers and entity clarity, so AI answer engines can parse what IFSCORES is as cleanly as a visitor does in one scroll. And we designed and built the in-page interactive demo — a no-signup builder that lets a visitor compose a live preset right in the browser, turning the abstract "IF" idea into something they do with their own hands before they ever leave the page.

Our approach

We structured the page to teach the mechanic before it sells the app, because a visitor who doesn't grasp the "IF" can't be converted by any amount of polish. The narrative opens on the familiar pain — refreshing, missing the moment — then resolves into "three steps, one live alert, no refreshing," followed by a worked rule example that makes the abstraction concrete. The payoff is the in-page interactive demo: a no-signup builder where the visitor assembles a live preset in the browser and feels the product work before being asked for anything. Underneath, the Next.js build carried the dark #05080D brand, full EN/TR parity via hreflang and dynamic Open Graph imagery, every piece held to the performance budget so the 463-competition, 500-plus-live-match scale claims read as fast and credible rather than as marketing inflation. SEO and ASO were designed into the structure from the first pass, not appended — the page had to earn its high-competition keywords on architecture, not retrofit. Every section then funnels the clarity it creates toward one destination: the waitlist and its capped lifetime offer.

The outcome

IFSCORES went to market with a launched, fast, fully bilingual marketing site that turns a genuinely complex conditional-alert product into something a stranger understands in one scroll. The "IF" mechanic is no longer just described — it is demonstrated, through a worked rule and an in-page interactive demo that lets a visitor build a live preset with no signup, so the core idea is proven by experience before any ask is made. The dark #05080D brand reads as fast rather than heavy because the whole site is held to a performance budget, and the scale story — over 500 simultaneous live matches across 463 competitions in 200 countries — lands as credible rather than hyped. Full EN/TR parity with correct hreflang means each language ranks on its own, and dynamic Open Graph imagery makes every share carry the message intact. Built from scratch on Next.js and engineered from day one to compete on brutal score keywords, the page channels all that clarity straight into the one thing that matters pre-launch: the waitlist and its capped lifetime offer.